Skip to content
Marketing

X (Twitter) Brand Voice Guideline

Defines a platform-specific brand voice for X (Twitter), with a correct-vs-incorrect example caption for clarity.

#Twitter/X#Captions#Brand
Prompt
Act as a brand voice strategist. Write a brand voice guideline specifically for how a brand in [industry] should sound on X (Twitter), distinct from its voice on other channels if relevant. Cover: 3 voice adjectives (e.g., witty, warm, direct), 3 phrases/words the brand would use, 3 it would avoid, and one example caption rewritten in the correct voice versus an example of the wrong voice.

Related prompts